The A-Leagues are the peak of professional football in Australia, covering men's, women's, youth, and e-sports. Managed by the Australian Professional Leagues (APL) and owned by the clubs and Silver Lake, it aims to grow the game and its audience since becoming independent in 2021.

My role was to reimagine the appearance and functionality of a football portal website. With a fresh brand as my canvas, I was challenged to break away from conventional design patterns and guidelines. My task was to conceptualize innovative ways to present articles and videos, stepping beyond traditional designs to create a unique and engaging user experience that would redefine the standards of digital football platforms.

Additionally, we proposed a feature for collecting player cards, aimed at enhancing future member benefits, and designed an online store capable of dynamic updates based on players' actions during games, adding a real-time, interactive dimension to the fan experience.