Din Tai Fung, the famous Taiwanese restaurant known for its amazing xiaolongbao and authentic Chinese dishes, has become a global favorite. Starting out in Taipei, it’s now made its way to places all around the world, including the U.S., where people love its perfect mix of tradition and flavor. With its growing popularity, Din Tai Fung USA realized it was time for a website redesign to better connect with its customers and showcase the magic behind their iconic dumplings.

As the UI designer for this project, I was tasked with rethinking the entire look and feel of Din Tai Fung USA’s website while working with a work-in-progress brand guideline. The goal was to make the site feel fresh and cohesive, all while reusing as much of the client’s existing assets as possible. The process involved several rounds of conceptual work to explore ideas and refine the vision before finalizing the designs. One of the biggest challenges was curating the client’s photos, taken at different times and in varying styles, to ensure they felt cohesive and aligned with the overall design. Here, you can see some of the exploratory phases that ultimately led to the vibrant and polished website that represents Din Tai Fung today.