overview.
Pagedeck allows marketers to easily build landing pages that attract more customers, offering straightforward tools that don't require design skills and ensuring the pages load quickly for a better experience.
ROle.
I was faced with the challenge of working with just a basic color palette and a single typeface, with no other established design elements. My task was to explore and introduce new elements that could lay the foundation for the brand's identity and facilitate its growth. To achieve this, I employed shapes to symbolize the fundamental building blocks and layers of a website, and developed iconography that resonated with the features of their web application, thereby weaving a visual narrative that could guide the brand's future design direction.