overview.
Reju is tackling a significant challenge: the widespread use of polyester, a plastic-based clothing fiber that is notoriously difficult to recycle. Committed to sustainability and innovation, Reju is on a mission to revolutionize the recycling process, enabling polyester to be recycled with unmatched speed and scale.
ROle.
In my role as the UI/Conceptual Designer for Reju's website, I drew inspiration from their unique perspective on tackling environmental issues. The color palette I chose comes directly from their guidelines, with each hue reflecting the vast spectrum of wasted textiles. I used color blocking to neatly arrange information and add vibrancy to the website, maintaining a balance between lively colors and clean spaces. To enhance the design further, I incorporated generative AI, which allowed me to create distinctive, impactful visuals that engage visitors and highlight Reju's commitment to addressing textile waste.
