overview.
Territorial is a brand and communications agency specializing in guiding brands to discover their unique position within culture. Through tailored solutions, they assist brands in finding their distinct voice and resonance among their target audience, promoting meaningful engagement and sustainable growth.
Role.
For the website project, I carefully followed the brand guidelines, breaking them into manageable parts to apply all elements effectively in my designs. The guidelines included contrasting colors, which I used across the design exploration phase. My job was to follow the guidelines while adding creativity to make designs that are visually appealing and fit the brand's style.